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The brilliant ad of “House of Cards”

House of Cards, the successful fiction show offered by Netflix, has performed an outstanding campaign on social media. They took advantage of the break in the last Republican debate on CNN to issue a ‘teaser’ for the new season. Accompanying the announcement on television, example of masterly timing, with a strong web campaign and social networks taking advantage of the …

Is Social Media fit?

It has become increasingly common to see our friends share the distance they covered during their run, the amount of push-ups they did or even their chosen outfit for today’s workout. Social Media has given health and fitness a new facelift. So how are fitness businesses keeping up to date? How should they tackle this new fitness era? According to …

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Youtube Rewind 2015

    Tis’ the season: the Youtube Rewind video is here!! And it has raised many different reactions. While some people could recognize all of the YouTubers or the gags in the video, the rest of us could only get 30% of the jokes. The reason behind it is that in 2015 everything is really ephemeral. So the lucky ones …

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Mediocre content can cost you more than you know

Stepping into the world of content creation, one may have to navigate the minefields of irrelevant posts, exaggerated prices, and false prophets who try to convince us to create as much content as possible for SEO purposes. The reality is that small and medium companies are not used to the idea of content creation being a necessary step they have …

Article 10- Linkedin

LinkedIn is expanding thanks to the contribution of content from its influencers

LinkedIn plans to continue playing a relevant role in the business of content. In 2014, the company launched a publication system for all its users and offered attractive reasons to publish on its network. Now, they are going to take advantage of their base of major writers, called “influencers”, with a system of unionization that will allow them to distribute …

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Twitter gives companies total access to their tweets’ archives

Until recently, brands could only measure how much influence they have on their followers on Twitter by analysing their answers and their conversations from within a limited period. That is to say, brands usually learn from what their community was saying and subsequently plan their campaigns according to the recent data. This landscape is going to change after Twitter’s last …

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More Reasons To Stop Investing In Paper and Start Investing In Digital Press

Every year, Mary Meeker, a prestigious North American analyst formerly from Morgan Stanley, produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. One of the trends that often sparks debates is the one that juxtaposes how American attention is divided among various forms of media and where actual advertising dollars …

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Facebook, why many companies are looking for quality rather than quantity

It is worth reading in The Wall Street Journal a couple of paradigmatic cases explaining why many companies are now seeking to build real communities from their presence on Facebook, instead of simply piling up a  huge amount of useless fans. In Jeff Elder’s article, it illustrates how cases such as the Ritz-Carlton Hotels has forced brands to be more …

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Instagram: communication and advertising now

For some years now, the panorama of communication and advertising has turned a corner. It has changed the way brands target consumers, channels and even messages. We have also changed as consumers. Now, we are more powerful and demanding, and we look for quality content that pleases us and that will entertain us. We demand something more than just a …

Article 5 - Guardian

The new design of ‘The Guardian’ and its tool to measure attention

The Guardian completely renewed its website 22 months ago. It is interesting to see how the architecture and design of its new website responds to new information consumption trends. Two things that I particularly love are the ease in which The Guardian introduces more context and more related stories in each of the articles (thus gaining credibility), and how they use different …