The CTO of Parse.ly, Andrew Montalenti explains in his interviews for Fortune and Adweek that the traffic on social media (where Facebook weighs more than any other and certainly more than Twitter) accounts for up to 43% of the traffic to Parse.ly network of more than 400 major media and news platforms. As a comparison, Google only accounts for 38% of the traffic.
Also, according to Parse.ly, Facebook accounted for only 20% of the traffic just last year in January. This leap in growth, along with Facebook’s new initiatives such as ‘Instant Articles’ which allows a richer reading experience of web articles, shows that Facebook is a force to be reckoned with when it comes to directing traffic to news and media outlets. Of course this doesn’t mean that Facebook will overtake Google in the online search business. It is simply doing better than Google when it comes to digital publishing.
Mark Zuckerberg’s interest in the business of content is pretty evident, and it’s not just because of ‘Instant Articles’. Recently, Business Insider published that Facebook is working on creating an app to allow publishers to send mobile news alerts to the masses. This would put Facebook in direct competition with Twitter. What do you think of Facebook being the leader of digital news publishing?