They say first impression counts. In today’s digital world, the first impression of your business is usually your website. But how often have you clicked into one, only to exit it within seconds? How do we combat high drop-off rate? The answer lies in creating a smooth and seamless user experience.
A good user experience is all about improving accessibility to your content, usability of certain functions and tools, and generally enhancing the interaction between the user and your website. An experiment showed that people find information on well-designed health websites more credible. Surely, you wouldn’t want your business to be taken less seriously or appear less trustworthy because of bad web design.
So where do we start? We believe that the best place to begin would be to put yourself in the shoes of a potential customer who is looking for a product or service to suit his/her needs. Now we’ll share some tips on how to create a pleasant web-browsing experience.
Positioning of Logos
There is no right or wrong on when it comes to where you position your logo. However, the position of your business logo should generally be placed on the top-left or the top-center of your website. Why? Because it should be the first thing the user sees and studies have shown that people tend to read more on the left of the website than on the right. This will allow users to identify your brand immediately when they land on your site.
Navigations and Breadcrumbs
Good navigation is when a 10-year-old can browse your site with relative ease. This is why navigation menus are normally found on the top of the site or in the sidebar. For massive websites, implementing Breadcrumbs will allow users to know which subpages they are in and help them to find their way around easily.
Content and Text
It may be tempting to just slap content into the middle of the web page, but why not take advantage of sidebars? Sidebars are great for placing additional elements and content. For text, experiment with more than one set of fonts to highlight contrast. We should also be mindful of the text’s line height and spacing so as to not strain the eyes.
White Spaces (Also known as Negative Spaces or Empty Spaces)
Nobody enjoys a wall of text. White spaces help to ease your eyes while you spend time viewing the site. It makes the site more pleasant to view and gives users time to read through the information that is important. However, overdoing it with huge white spaces may make the site appear empty.
Color Palette and Consistency
All good brands understand the importance of consistency. Colors are one of the main factors that ensure this. Therefore, it is important to have a basic color palette. Your color palette should reflect colors of your logo and other colors that work well with it. Not convinced? Click here. This is the case where more is actually less. If you need help choosing color combinations, get inspired by these sites.
With all the aforementioned information, before you start to go back and think about your site, let us show you some good web designs for your reference:
Still having trouble with your website? Drop us a note or leave a reply below and we’ll get in touch.