We all know the old adage – “A picture is worth a thousand words”. What if we’re talking about an animated picture?
According to Giphy’s CEO, Alex Chung:
“The average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.”
If you are already on the Internet, you probably have seen or heard about GIFs. GIFs can be pronounced as “jifs” or “gifts” (but let’s not get into the debate about how it should be pronounced). Gifs are images that are animated by combining several other images or frames into a single file. According to Giphy, there are currently around 150 million original GIFs around the internet.
GIFs are nothing new. They have been around for 30 years but it is only recently becoming more popular. We only remember 10% of the information that we read (Can you remember what we said in the first line? 😉 ), but 90% of the information transmitted to the brain is visual. This is thus what makes GIFs a very powerful medium on social media.
GIFs are supported by most social media platforms – Twitter, Facebook, Tumblr, Weibo and WeChat. It is not supported by Instagram as of now but we have a nifty hack for this. 😉 Facebook also just announced in February 2017 that you can now add animated GIFS to Facebook Ads.
Showcase your product!
Through GIFs, you can showcase your product to your audience and give them a closer look at the details, various styles and the feel. Look at how Jansport is doing this perfectly.
You can create exciting product launches that captures your audience’s attention. Starbucks cleverly weaves in gifs in their Twitter post and has gotten us all craving for their new coffee.
Have some fun in the process while showcasing your product!
Show the world that you’re cool!
One of the greatest challenges brands have on social media is engaging with their audiences. GIFs are one of the best ways to humanize your brand by showing your a more humourous side while showing you relate to your audience.
Doritos is doing well with this with their meme-styled GIFs Twitter post during the Superbowl 50 event. They nailed this a perfect timing to showcase their GIFs during Superbowl, as Superbowl was one of the most talked about event on Twitter.
This may be easily overlooked, but GIFs are incredibly mobile-friendly. Their file sizes are smaller as compared to videos and they last for as little as a few milliseconds. In this increasingly mobile world, there is no better timing than now to utilise GIFs in your social media.
According to New York Times,
- 23 million GIFs are posted to Tumblr every day.
- More than 5 million pass through daily on Facebook Messenger.
- Slack counts more than 2 million GIF integrations each month (we’re guilty!).
GIFs in social media can do a great deal – it can be engaging, simple and fun if done with the right tone and image. Drop us a note and we’ll be happy to speak more about how you can improve your brand’s tone and engagement!