Facebook Prioritises Local News on your Newsfeed

Facebook and its CEO Mark Zuckerberg have been a mainstay on the news over the last few months. This is largely due to the giant snowball that started with the history of the fake news, which carried forward until the end of 2017 with the changes in Facebook’s newsfeed algorithm. The spotlight continues to shine on them with their latest …

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OWNDAYS: What really went down?

In the recent years, social media has become a vital tool for companies, both big and small not only to sell their products but also to create meaningful relationships with their customers. Companies are constantly coming up with innovative ways to grab the attention of their current and potential customers, but not everything always goes as planned. If you have …

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How did WeChat’s Mini-Programs reshape Chinese E-commerce on WeChat?

During the WeChat Conference 2018, WeChat released some statistics on WeChat’s Mini Program: Developers have published 580,000 Mini Programs by Jan 2018 Mini Programs attracts 170 million Daily Active Users So what are mini-programs and how do they revolutionize e-commerce on WeChat? What are WeChat mini-programs? WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They provide additional features to users …

2018’s new additions to the Emoji List

As we have welcomed the new year, let us also welcome a new version of emojis – Emoji 11.0. The release of Emoji 11.0 gives us 157 new emojis, bringing up the total number of approved emojis to 2,823. What does this mean? MORE emojis and fewer words to express yourself! According to Emojipedia, users can expect to see the …

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Mark your calendars fellow social media marketers – #EngageBali 2018 is back!

Mark your calendars fellow social media marketers! #EngageBali 2018– the social media conference of the year is back in action from 1st to 2nd March. This year, Alvaro Quesada, Director of Tinkle International, is jumping in the conversation and we are hella excited! Join him at his workshop and learn the A to Zs of influencer marketing. With more than …

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Facebook’s new algorithm unmasked

In the light of Facebook’s recent announcement, they launched a series of guidelines for publishers and community managers on how to continue building a community and social presence on their platform. The new algorithm will cut into publishers’ branded content as priority will be given to user-generated content. Nieman Lab reported that the changes were first tested in some countries …

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2017 Social Round Up and 2018 Predictions

As we bid farewell to the dumpster fire of a year called 2017, what do you hope to see in the social media landscape in 2018? In an era where change is the only constant in the digital age, it should come as no surprise to anyone that when Facebook, Twitter and Instagram implements a new feature, the only thing …

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Crazy Ways QR Codes Are Used in China

If you’ve been to our WeChat workshop we held last month, you’ll know what a big fan we are of WeChat! We talked about how you can use WeChat for your business, and the various functions you can use in WeChat. But did you know how much QR codes have proliferated across China? Apart from giving red packets virtually, you …

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4 Lessons from the Best Brands on Instagram

Browsing through social media is our second nature. When we notice exceptional content, we cannot pass it up without sharing it with you! We have compiled a list of brands on Instagram who have mastered the art of integrating their business branding and social engagement perfectly. This might inspire you to reevaluate your brand’s Instagram feed and teach you a …

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Creative Ways to Market Your Brand this Mid-Autumn Festival

Celebrated across the world among the Chinese community, the Mid-Autumn Festival, or Mooncake Festival, gathers families for a meal and lanterns will light up the streets. As marketers, it is an opportunity we can capitalize on. We stormed the internet and summarized for you some of what we think are brilliant campaigns that have leveraged on the festival to market their …