Earth Hour 2018: How did we #Connect2Earth?

Once a year, in the month of March, people all around the globe come together for an hour to remember the significance of their actions on our only home – the Earth. This 2018, that fateful night happened on 24 March 2018, Saturday.

Tinkle is proud to have been collaborating with WWF and Earth Hour for the past 2 years to share this amazing event on the digital sphere.

 This year’s Earth Hour saw 188 countries and territories with almost 18,000 landmarks and monuments switch off their lights to support the movement and pledge their vote for protecting nature. A global event of this magnitude happening simultaneously in different time zones requires massive planning in physical and also on the digital environment. Social media planning is key in terms of preparing and organising the content that is put out in such situations.

With a total of over 9 million followers across all social media sites on WWF and Earth Hour respectively, Tinkle prepared content such as  #Connect2Earth stories, 10 ways to #Connect2Earth and several countdown posts in order to build momentum and excitement among these audiences leading up to Earth Hour.
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Over at our homeground, Singapore, there was a fantastic line-up at the Earth Hour Marketplace to celebrate this important movement!

Tinkle was also really excited to have been entrusted with the task of handling the activities for the event for the second year running. Tinkle staff were capturing all the key moments at the event through Instagram Stories, Periscope and Instagram Live. As always, we are proud to be a part of this meaningful event and have fun along the way.

With local acts such as Dru Chen, TheDJFariz and Jack & Rai, it was a memorable evening  of exciting activities, live music, and a beautiful cause to top it off.

Building on the momentum that started with Earth Hour weekend, WWF Singapore started the #uselessplastic movement. This clever phrase has 2 meanings, 1: Use Less Plastics – urging people to take a stand and make an effort to reduce single use plastics and 2: Useless Plastics – educating the public on how they can make changes in their daily lives as there are much better alternatives than harmful plastics.

Earth Hour might be over, but protecting our planet is an unending process! Every action matters, be it ditching the straw the next time your order your teh peng or bringing reusable tupperware to dabao food for lunch.

Want to know more about how YOU can #Connect2Earth? Simply start conversations, share your thoughts and of course, spread the word about the connection that well all have to the place we call home here: connect2earth.org


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