Since the introduction of Instagram stories, this new function of the ever popular Instagram is quickly catching on in the social media sphere with over 250 million people using Stories every. single. day! Brands are also rapidly adapting and experimenting with advertising through this new Instagram medium.
To effectively use Instagram Stories to interact with consumers, let us first understand what they are:
Instagram stories is a feature that allows users to “share all the moments of your day, not just the ones you want to keep on your profile”. Stories enable users to share multiple photos and videos, like a highlight reel of the day, and they will be compiled together in a “slideshow format”.
On top of that, Instagram Stories allow you to tag locations, use filters, and draw on your photos and videos. One more thing to note is that these photos and videos will only last for 24 hours from the moment it is posted.
Users can see Stories from people they follow at the top of their feed — from best friends to favorite accounts. When there’s something new to see, their profile photo will have a colorful ring around it.
Now that we’ve got the introductions out of the way, let’s explore how brands can best use Instagram Stories to promote themselves and connect with their audience!
Tip 1 – Use Hashtag Stickers
Hashtag stickers are great way for brands to add some context to their Instagram Stories. Once viewers tap on these stickers, they will be directed to the hashtag section to see all the other pictures and videos shared with this hashtag! Great for promoting existing contests or your brand hashtag, this is an effective way to help increase awareness of your branded hashtags.
Tip 2 – “See More” Links
From November last year, Instagram has given some high-profile users an extra feature – to add links to their Stories. To open the link, all users need to do is to swipe up and view it with Instagram’s built-in browser. This means that brands can now direct customers more easily to their website or promotion page in just one swipe, increasing the traffic to their site.
Tip 3 – Get creative with the countdown bar
Another way is to make use of the moving progress bar at the top of the Stories window as a countdown to “illustrate a moving contrast” within your ads.
Tip 4 – Continuously experiment with fun and fresh features on Stories!
Boomerang, reverse mode, eraser, stickers, emojis, and pins…. The list of new and exciting ways to present your stories is never-ending! To successfully engage your users, brands should keep things fresh by experimenting with different ways to showcase their content!
Read more about how Instagram stories compare to Snapchat stories.