The content strategy for American Express i

American Express’s The Journey to become a leader in quality content

Since 1915, the content strategy for American Express has been admirable. The company that is reaching excellence is producing an article of very high quality, able to to compete with the best media mainstream. Although, their success is not only based on their excellent workmanship that we will see later, but also on the strategy and the environment created around it. The …

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Emails as a major means of communication with Millennials

It is not surprising to read in a study on how 82% of American millennials have chosen to receive information through digital platforms and social networks; 94% of them consult these sources from their mobile devices. 6 out of 10 regularly seek out information online making this the 3rd most popular activity of this demographic. Online activities include enquiries on …

Facebook Conference 2015

Everything We Love About Facebook’s F8 Announcements

  Someone trying to achieve multiple tasks at a time; that was the image that came to our minds after hearing the presentation by Facebook founder Mark Zuckerberg at Facebook’s F8, its annual developer conference. Contents of his presentation on the future of Facebook includes an added emphasis on video, big data and advertising, new tools to improve customer service …