Simferopol, Russia - May 25, 2014: Facebook the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates during training at the Harvard University.

Facebook now ahead of Google as traffic source for news

 According to Parse.ly, an online traffic analytics service that works with companies like Mashable, Facebook brings more traffic than Google to publishers. The CTO of Parse.ly, Andrew Montalenti explains in his interviews for Fortune and Adweek that the traffic on social media (where Facebook weighs more than any other and certainly more than Twitter) accounts for up to 43% of …

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Steps to take to develop a content strategy

With everything we have said about content strategy, it is now time to explain how to go about developing one. A strategy is essential to achieve our goals, regulate content and produce results. Without a strategy, there is nothing. A key part when it comes to strategizing is to review what we have done so far. Not all content is …

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The New York Times: variety of newsletters to increase audience

Creating a solid long-term content strategy is essential to building a real and participative audience that helps to accomplish our goals. The perfect example of this are the newsletters of the New York Times. According to Digiday, they have a spectacular open rate of 70% and they are helping to greatly increase subscriptions. They don’t give exact numbers but mention …

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Mediocre content can cost you more than you know

Stepping into the world of content creation, one may have to navigate the minefields of irrelevant posts, exaggerated prices, and false prophets who try to convince us to create as much content as possible for SEO purposes. The reality is that small and medium companies are not used to the idea of content creation being a necessary step they have …

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LinkedIn is expanding thanks to the contribution of content from its influencers

LinkedIn plans to continue playing a relevant role in the business of content. In 2014, the company launched a publication system for all its users and offered attractive reasons to publish on its network. Now, they are going to take advantage of their base of major writers, called “influencers”, with a system of unionization that will allow them to distribute …

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Twitter gives companies total access to their tweets’ archives

Until recently, brands could only measure how much influence they have on their followers on Twitter by analysing their answers and their conversations from within a limited period. That is to say, brands usually learn from what their community was saying and subsequently plan their campaigns according to the recent data. This landscape is going to change after Twitter’s last …

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More Reasons To Stop Investing In Paper and Start Investing In Digital Press

Every year, Mary Meeker, a prestigious North American analyst formerly from Morgan Stanley, produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. One of the trends that often sparks debates is the one that juxtaposes how American attention is divided among various forms of media and where actual advertising dollars …

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Facebook, why many companies are looking for quality rather than quantity

It is worth reading in The Wall Street Journal a couple of paradigmatic cases explaining why many companies are now seeking to build real communities from their presence on Facebook, instead of simply piling up a  huge amount of useless fans. In Jeff Elder’s article, it illustrates how cases such as the Ritz-Carlton Hotels has forced brands to be more …

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Instagram: communication and advertising now

For some years now, the panorama of communication and advertising has turned a corner. It has changed the way brands target consumers, channels and even messages. We have also changed as consumers. Now, we are more powerful and demanding, and we look for quality content that pleases us and that will entertain us. We demand something more than just a …

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The new design of ‘The Guardian’ and its tool to measure attention

The Guardian completely renewed its website 22 months ago. It is interesting to see how the architecture and design of its new website responds to new information consumption trends. Two things that I particularly love are the ease in which The Guardian introduces more context and more related stories in each of the articles (thus gaining credibility), and how they use different …