select quality written on blackboard

Facebook, why many companies are looking for quality rather than quantity

It is worth reading in The Wall Street Journal a couple of paradigmatic cases explaining why many companies are now seeking to build real communities from their presence on Facebook, instead of simply piling up a  huge amount of useless fans. In Jeff Elder’s article, it illustrates how cases such as the Ritz-Carlton Hotels has forced brands to be more …

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Instagram: communication and advertising now

For some years now, the panorama of communication and advertising has turned a corner. It has changed the way brands target consumers, channels and even messages. We have also changed as consumers. Now, we are more powerful and demanding, and we look for quality content that pleases us and that will entertain us. We demand something more than just a …

Article 5 - Guardian

The new design of ‘The Guardian’ and its tool to measure attention

The Guardian completely renewed its website 22 months ago. It is interesting to see how the architecture and design of its new website responds to new information consumption trends. Two things that I particularly love are the ease in which The Guardian introduces more context and more related stories in each of the articles (thus gaining credibility), and how they use different …

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Facebook wants you to blog from the old ‘Notes’

Facebook bought Storylane in 2013, a small company that began to emerge in the business of content with a publishing tool that exploits concepts such as storytelling and visual narration. Many people saw it as the first step of Mark Zuckerberg to enter in the world of blogging. The last bet of the company: revitalize Notes, an old tool with …

The content strategy for American Express i

American Express’s The Journey to become a leader in quality content

Since 1915, the content strategy for American Express has been admirable. The company that is reaching excellence is producing an article of very high quality, able to to compete with the best media mainstream. Although, their success is not only based on their excellent workmanship that we will see later, but also on the strategy and the environment created around it. The …

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Emails as a major means of communication with Millennials

It is not surprising to read in a study on how 82% of American millennials have chosen to receive information through digital platforms and social networks; 94% of them consult these sources from their mobile devices. 6 out of 10 regularly seek out information online making this the 3rd most popular activity of this demographic. Online activities include enquiries on …

Facebook Conference 2015

Everything We Love About Facebook’s F8 Announcements

  Someone trying to achieve multiple tasks at a time; that was the image that came to our minds after hearing the presentation by Facebook founder Mark Zuckerberg at Facebook’s F8, its annual developer conference. Contents of his presentation on the future of Facebook includes an added emphasis on video, big data and advertising, new tools to improve customer service …