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The brilliant ad of “House of Cards”

House of Cards, the successful fiction show offered by Netflix, has performed an outstanding campaign on social media. They took advantage of the break in the last Republican debate on CNN to issue a ‘teaser’ for the new season. Accompanying the announcement on television, example of masterly timing, with a strong web campaign and social networks taking advantage of the …

Is Social Media fit?

It has become increasingly common to see our friends share the distance they covered during their run, the amount of push-ups they did or even their chosen outfit for today’s workout. Social Media has given health and fitness a new facelift. So how are fitness businesses keeping up to date? How should they tackle this new fitness era? According to …

The amazing ways WeChat is used in China

Wechat is about much more than just stickers and chatting. Thanks to its popularity thousands of apps have been built inside the app and have made a multi-purpose app out of it.   Among many other features, it offers:   Get your laundry picked up by a startup: A large number of companies have WeChat accounts too. Many just provide info, …

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Youtube Rewind 2015

    Tis’ the season: the Youtube Rewind video is here!! And it has raised many different reactions. While some people could recognize all of the YouTubers or the gags in the video, the rest of us could only get 30% of the jokes. The reason behind it is that in 2015 everything is really ephemeral. So the lucky ones …

Social media prediction 2016

6 Social media predictions for 2016

2015 is about to end and many interesting things have happened this year in social media but why focus on the past when we can look forward to the future! So, we are getting in early – here are our predictions for the world of social media and social media marketing in 2016, starting off with everyone’s favorite under-achiever: Twitter.   Twitter has …

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Facebook Reactions

Last Tuesday, November 17th, Filipinos woke up to something new on Facebook. They had more options to interact with the content posted on Facebook. Facebook just launched “Reactions” feature for the Philippines’ market. Users simply have to hover the “Like” button and the “Reactions” will show six different emojis to choose from: Thumbs up for ‘Like’ Pink heart for ‘Love’ …

Simferopol, Russia - May 25, 2014: Facebook the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates during training at the Harvard University.

Facebook now ahead of Google as traffic source for news

 According to Parse.ly, an online traffic analytics service that works with companies like Mashable, Facebook brings more traffic than Google to publishers. The CTO of Parse.ly, Andrew Montalenti explains in his interviews for Fortune and Adweek that the traffic on social media (where Facebook weighs more than any other and certainly more than Twitter) accounts for up to 43% of …

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Steps to take to develop a content strategy

With everything we have said about content strategy, it is now time to explain how to go about developing one. A strategy is essential to achieve our goals, regulate content and produce results. Without a strategy, there is nothing. A key part when it comes to strategizing is to review what we have done so far. Not all content is …

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The New York Times: variety of newsletters to increase audience

Creating a solid long-term content strategy is essential to building a real and participative audience that helps to accomplish our goals. The perfect example of this are the newsletters of the New York Times. According to Digiday, they have a spectacular open rate of 70% and they are helping to greatly increase subscriptions. They don’t give exact numbers but mention …

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Mediocre content can cost you more than you know

Stepping into the world of content creation, one may have to navigate the minefields of irrelevant posts, exaggerated prices, and false prophets who try to convince us to create as much content as possible for SEO purposes. The reality is that small and medium companies are not used to the idea of content creation being a necessary step they have …