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Facebook Unleashes its Flower Power

Surprise, surprise! Just when you thought there couldn’t possibly be yet another new implementation made by Facebook, we jest, this time in celebration of Mother’s Day, the Social Media giant unveiled a new reaction on top of the six it already has – a purple flower representing the feeling of “thankful”. As the fixed series of reactions was just introduced …

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Singapore Star Awards: Moving Towards the Social

Lights, camera, action! Following a new format, red carpets were rolled out on the 17th and 24th April for the Singapore Star Awards. The awards show is easily the most glamorous local event every year. With 22 years of history and being the first event that celebrates the work of local artistes, the awards show have an undeniable power that …

slack bot

New York Times “Slack”-ing with a Bot

Like many other media and large companies , The New York Times has been betting on Slack, the internal communication service for computers created by the founder of Flickr. Slack has partly retired the cumbersome email. “Once you get to a certain size, not everyone can sit together, so having a public channel stands in for that,” explains product vice …

DoesMyBusinessNeedSocialMedia

Does My Business Need Social Media?

Let’s face it, social media has been around for awhile now and if you’re still stuck in the perpetual limbo of deciding whether your business should be on social media, fear not, that’s what we’re here to discuss. To give a short answer would be myopic, and to treat social media as yet another marketing medium doesn’t help the cause …

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“Damn Daniel”: Humans and the Concept of Virality

Viral adjective  vi·ral  \ˈvī-rəl\ Quickly and widely spread or popularized especially by person-to-person electronic communication <a viral video> (also found in every client’s brief.) In this bizarre realm of social media where the only thing we can predict is its unpredictability, we were greeted with yet another trending Vine video which the world know as “Damn Daniel”. A first glance …

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Facebook Instant Article for Everyone

“As quick as lightning” – a phrase most recently added to the long list of wonderful words used to describe Facebook. The social media giant has been heralded as a superior leader in its field, constantly achieving breakthroughs in the ever-changing digital landscape. This time, it is unveiling yet another creation that quickly became the talk of the town since …

marketing for studentsEDITED

Students, Market Yourselves Well

As a Digital Marketing agency, we know the best tips to market companies and their brands. The idea of marketing, however, should not be constrained to just these. Self-marketing is equally, or if not, more noteworthy. Times have changed; gone are the days of just paper resumes and phone calls. In today’s world, social media’s ubiquitous characteristic means you have …

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The Tasty Combination of Food and Social Media

Time has proven again and again that food and social media are a formidable combination. Tasty and Proper Tasty are clear examples of this. Tasty has a fanbase of 30 million followers , while the newly created Proper Tasty, has accumulated 4 million followers and 190 million views in just one month. The interesting thing about Tasty and its great …

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Peach, Please.

On an unsuspecting Friday afternoon one week after the new year has been reigned in, a brand new social messaging application was launched. In today’s time, we have long known of the Apple, with this term almost synonymous with reliability, quality and sophistication. And now, we welcome the advent of this latest technology, another fruit by the name of ‘Peach’. …

Digital Marketing, Business concept.

Pointers on Social Media Marketing

  Marketing and social media – these are two big words that we commonly see. In this increasingly interconnected global village, to know your way around social media is definitely going to reap large benefits. Yet, for digital immigrants who are new to this shared online platform, social media could very well be considered enigmatic and difficult to comprehend. Then …