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5 Technical Tips to Improve Live Social Media Events

Congratulations on jumping into the world of live streaming through social media. Being fairly new and with many factors to take into account, this way of delivering a message can be extremely useful when used and done correctly. This post will focus on the equipment and technical aspects of a live stream to ensure the hardware you are using works …

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Financial Companies Jump on the Instagram Bandwagon Too

When we think of trademark positioning on social networks, the idea of the almost strictly visual nature of Instagram and companies that belong to the world of finance, such as banks, credit card companies, etc. don’t go hand and hand. However, the growing popularity of this particular social network and the search for these companies to win the favour and …

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What are social media metrics telling you about your brand?

Social media marketing can generate awareness and exposure for your brand, create conversations and stories to engage your fans. Brands are jumping onto the social bandwagon, but it can get tricky. Here are some metrics that can help you navigate this world of social marketing. 1)    Reach Reach is a measure of the range of influence of any content – …

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Tinkle speaks at Engage Prague – the largest social media event!

Engage Prague took place between the 17th and 19th of May. Organised by Socialbakers and held over the course of 3 days, with 19 speakers, and 25 workshops it is regarded as the largest social media event, with significant social clout. This year’s focus is on “Changing the world through social”. Some of the speakers include companies from WWF, Nestle, …

Hijacking: From News to Memes

Hijacking: From News to Memes

Breaking news generates a lot of buzz on social media. When there’s a trending topic, it’s easy for brands to weasel their way into the conversation and make themselves relevant to us. Have an opinion about pineapples on pizza? Jump into the conversation and fans will naturally react to you. This phenomenon is also known as “newsjacking”. However, in today’s …

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GIF(t) Some Fun Into Your Posts!

We all know the old adage – “A picture is worth a thousand words”. What if we’re talking about an animated picture? According to Giphy’s CEO, Alex Chung: “The average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.” If you are already on the Internet, you probably have seen or …

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Saving Yourself from a Social Media Fail

If you’ve ever read White House secretary Sean Spicer’s twitter feed, you would know that not all social media flops are easy to erase. In the world of social media where the barriers of entry to upload content is low, it’s normal to make a typo or two, or even schedule the wrong posts. With the proliferation of social media …

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A Red-Letter Day

All good things come to an end. It’s been slightly over a year since we moved our office to the iconic Red Dot Traffic building. This was also the first office which we could call our own. We’ll miss you! Where are we moving to next? We will be relocating our office to 70B Amoy Street and we’re super excited to …

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WeChat – The Next In Thing on Mobile

According to the government-linked China Internet Network Information Center, over 695 million people in China are surfing the web with their phones. It comes as no surprise then, that China has the largest number of Internet users – 731 million. Tencent, the Shenzhen-based giant that owns WeChat, reported that as of last year, the app has garnered 768 million active …

5 Brands That Are Rocking Social Media

Brands, big or small alike, have been turning to social media to engage with their fans, build brand awareness and reach out to other audiences. If leveraged well, the results can be pretty astonishing. These five brands sure know their way around social media. 1) Airbnb We’re guilty of being hooked on Airbnb’s Instagram feed. They continue to awe us …