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Mark your calendars fellow social media marketers – #EngageBali 2018 is back!

Mark your calendars fellow social media marketers! #EngageBali 2018– the social media conference of the year is back in action from 1st to 2nd March. This year, Alvaro Quesada, Director of Tinkle International, is jumping in the conversation and we are hella excited! Join him at his workshop and learn the A to Zs of influencer marketing. With more than …

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Facebook’s new algorithm unmasked

In the light of Facebook’s recent announcement, they launched a series of guidelines for publishers and community managers on how to continue building a community and social presence on their platform. The new algorithm will cut into publishers’ branded content as priority will be given to user-generated content. Nieman Lab reported that the changes were first tested in some countries …

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2017 Social Round Up and 2018 Predictions

As we bid farewell to the dumpster fire of a year called 2017, what do you hope to see in the social media landscape in 2018? In an era where change is the only constant in the digital age, it should come as no surprise to anyone that when Facebook, Twitter and Instagram implements a new feature, the only thing …

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Crazy Ways QR Codes Are Used in China

If you’ve been to our WeChat workshop we held last month, you’ll know what a big fan we are of WeChat! We talked about how you can use WeChat for your business, and the various functions you can use in WeChat. But did you know how much QR codes have proliferated across China? Apart from giving red packets virtually, you …

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4 Lessons from the Best Brands on Instagram

Browsing through social media is our second nature. When we notice exceptional content, we cannot pass it up without sharing it with you! We have compiled a list of brands on Instagram who have mastered the art of integrating their business branding and social engagement perfectly. This might inspire you to reevaluate your brand’s Instagram feed and teach you a …

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Creative Ways to Market Your Brand this Mid-Autumn Festival

Celebrated across the world among the Chinese community, the Mid-Autumn Festival, or Mooncake Festival, gathers families for a meal and lanterns will light up the streets. As marketers, it is an opportunity we can capitalize on. We stormed the internet and summarized for you some of what we think are brilliant campaigns that have leveraged on the festival to market their …

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WeChat Workshop – Learn all about WeChat Content Creation and Strategies!

Learn how to leverage WeChat to reach the Chinese market. Are you a startup looking to venture into the Chinese market? Are you an established business who wants to expand into China? This workshop is for you! Tinkle, in collaboration with LadyBoss Asia, a platform that aims to connect women and equipping women with knowledge, has organized a workshop to …

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Rethinking Ads with Instagram Stories

Instagram Stories turned one in August. In one year, already more than 250 million people engage with Instagram Stories every day. Lately, if you had been scrolling through your friends’ Instagram Stories, you might have noticed that Stories ads now surreptitiously slip in between your friends’ Stories. Stories ads can be identified with a small ‘Sponsored’ marker at the bottom …

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Creative Ways to Stand Out in Instagram Stories

Since the introduction of Instagram stories, this new function of the ever popular Instagram is quickly catching on in the social media sphere with over 250 million people using Stories every. single. day! Brands are also rapidly adapting and experimenting with advertising through this new Instagram medium. To effectively use Instagram Stories to interact with consumers, let us first understand …

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5 Technical Tips to Improve Live Social Media Events

Congratulations on jumping into the world of live streaming through social media. Being fairly new and with many factors to take into account, this way of delivering a message can be extremely useful when used and done correctly. This post will focus on the equipment and technical aspects of a live stream to ensure the hardware you are using works …