Need a quick breakdown of the best practices for posting real-time social content? Look no further and read this article!
Listen to your audience in social spaces
Listening to your audience feedback lets you know what they are talking about and even what they are interested in or what you can improve on. This will let you know what kind of content to post. Monitoring conversations in other relevant brands and among your audience keeps you aware of any emerging topics or trends. From social media conversations to forum discussions and blog comments – use them as a source for your content topics, as it provides the topics your audience would like to see being explored.
Image from Adweek
Always ensure the content being created meets your brands’ needs AND customers’ wants. Know what your customers want by learning their language and listening to them. Feedback from your audience can be helpful in inspiring, improving and informing your content strategy.
Know that SEO impacts your social space
Publishing real-time content helps to improve your SEO footprint. Keyword and SEO tactics help to improve the connection to your audience on social channels and search engines. This is why it is important to encourage sharing of your content. Good quality, spam-free, and well optimised content is important to build the trust and hence, the relationship with your audience.
Engage one and catch them all
Engaging key influencers on social media can help you to better reach out to your target audience.
With these tips, you are now ready to go forth and ace the art of real-time content marketing. If you need help with social content marketing, do not hesitate to reach out to us!