Simferopol, Russia - May 25, 2014: Facebook the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates during training at the Harvard University.

Facebook now ahead of Google as traffic source for news

 According to Parse.ly, an online traffic analytics service that works with companies like Mashable, Facebook brings more traffic than Google to publishers. The CTO of Parse.ly, Andrew Montalenti explains in his interviews for Fortune and Adweek that the traffic on social media (where Facebook weighs more than any other and certainly more than Twitter) accounts for up to 43% of …

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Steps to take to develop a content strategy

With everything we have said about content strategy, it is now time to explain how to go about developing one. A strategy is essential to achieve our goals, regulate content and produce results. Without a strategy, there is nothing. A key part when it comes to strategizing is to review what we have done so far. Not all content is …

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The New York Times: variety of newsletters to increase audience

Creating a solid long-term content strategy is essential to building a real and participative audience that helps to accomplish our goals. The perfect example of this are the newsletters of the New York Times. According to Digiday, they have a spectacular open rate of 70% and they are helping to greatly increase subscriptions. They don’t give exact numbers but mention …

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Mediocre content can cost you more than you know

Stepping into the world of content creation, one may have to navigate the minefields of irrelevant posts, exaggerated prices, and false prophets who try to convince us to create as much content as possible for SEO purposes. The reality is that small and medium companies are not used to the idea of content creation being a necessary step they have …

Article 10- Linkedin

LinkedIn is expanding thanks to the contribution of content from its influencers

LinkedIn plans to continue playing a relevant role in the business of content. In 2014, the company launched a publication system for all its users and offered attractive reasons to publish on its network. Now, they are going to take advantage of their base of major writers, called “influencers”, with a system of unionization that will allow them to distribute …