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Twitter gives companies total access to their tweets’ archives

Until recently, brands could only measure how much influence they have on their followers on Twitter by analysing their answers and their conversations from within a limited period. That is to say, brands usually learn from what their community was saying and subsequently plan their campaigns according to the recent data. This landscape is going to change after Twitter’s last …

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More Reasons To Stop Investing In Paper and Start Investing In Digital Press

Every year, Mary Meeker, a prestigious North American analyst formerly from Morgan Stanley, produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. One of the trends that often sparks debates is the one that juxtaposes how American attention is divided among various forms of media and where actual advertising dollars …

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Facebook, why many companies are looking for quality rather than quantity

It is worth reading in The Wall Street Journal a couple of paradigmatic cases explaining why many companies are now seeking to build real communities from their presence on Facebook, instead of simply piling up a  huge amount of useless fans. In Jeff Elder’s article, it illustrates how cases such as the Ritz-Carlton Hotels has forced brands to be more …

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Instagram: communication and advertising now

For some years now, the panorama of communication and advertising has turned a corner. It has changed the way brands target consumers, channels and even messages. We have also changed as consumers. Now, we are more powerful and demanding, and we look for quality content that pleases us and that will entertain us. We demand something more than just a …

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The new design of ‘The Guardian’ and its tool to measure attention

The Guardian completely renewed its website 22 months ago. It is interesting to see how the architecture and design of its new website responds to new information consumption trends. Two things that I particularly love are the ease in which The Guardian introduces more context and more related stories in each of the articles (thus gaining credibility), and how they use different …

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Facebook wants you to blog from the old ‘Notes’

Facebook bought Storylane in 2013, a small company that began to emerge in the business of content with a publishing tool that exploits concepts such as storytelling and visual narration. Many people saw it as the first step of Mark Zuckerberg to enter in the world of blogging. The last bet of the company: revitalize Notes, an old tool with …